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the virtual laboratory
services
website design
Vlab's web site design process is user-focused and strives to ensure
that the design and content are aligned with core business objectives.
The following steps are advised to facilitate a dynamic process:
- Needs Assessment:
The clients needs and goals are assessed allowing Vlabs web developers
to present a suggested strategy.
[In the case of a site redesign a detailed
assessment report is produced. This includes recommended site structure
as well as aesthetic and contextual suggestions]
- Content requirement analysis:
Content sources are assessed in terms of site requirements.
[with focus on areas such as: service/product
and company/contact information]
- Conceptual design:
This involves conceptualising the design, look and feel, site identity
and theme of the proposed site and considers the following areas:
- current corporate branding and design
- site navigation
- tools and resources required
- Graphic design:
This phase brings the conceptual plan to life through the design
of headings and backgrounds, buttons and graphics etc.
- Site design and build:
The actual site is now built in HTML programming. Graphics are embedded,
content integrated and a navigational system introduced to link
the various sections.
- Site testing and optimisation:
Cross-browser functionality tested, code and graphics optimised
for fast download times.
Further development, such as the addition of "metatags"
[keywords placed in the pages, invisible to
the viewer - which aid the sites listing on search engines]
and submission to search engines can now be considered.
Note: Search engine optimisation can
be achieved for your web site but the amount of work required will
depend upon how the web site has been designed, size of site, how
competitive your business area is on the internet, how competitive
your target keywords are and how many keywords you wish to target.
See our web development
section for a range of additional services which add dynamism and
functionality to the design.
Expand your web advertising with the use of email - add interest
to your on-line marketing strategies with attention-grabbing HTML
templates. read more
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